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Saturday, July 05, 2008

Random Stimulus Assignment
(within a survey)

Introduction

Random Stimulus Assignment enables a researcher to randomly presents 1 of X stimuli, within a survey, while automatically recording which stimuli was presented.

This feature makes true experimental designs possible and can be combined with other advanced features such as Question Logic and Random Assignment (between surveys) to create complex online survey designs.

Sample Uses: Randomly present...

  • Text such as descriptions, paragraphs of varying instructions, vignettes, etc.
  • Images of any kind.
  • Links to media such as an audio or video clip.

How To

  1. Insert this element in your survey at the point you want it to appear.
  2. Select how many stimuli you have (up to 15).
  3. Enter each of your stimuli. (We recommend Microsoft IE 5.5+ for advanced formatting features such as images, formatted text, or links).
  4. Question Logic (i.e., If stimuli #2 is presented, skip to question X) may be applied to each of your stimuli after this survey element has been created.

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